1
2
3
In 2021, GM needed to announce a big change in a big way. And since it was 2021 they needed to make that announcement virtually.
Because GM – the brand that made people think of trucks, diesel, and all-American – was going electric.
So we created Exhibit Zero. A multi-day virtual event at CES that heralded a new era for GM, and for the world of the future. A world with zero emissions, zero congestion, and zero crashes.
The experience was awarded best of CES, honored at the Webbies and shortlisted at the One Show.