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War Child wanted to shift the focus of their aid to directly supporting mothers as a way to support children. To help people understand the importance of mothers we created Surrogaid – a dystopian fictional start-up that allowed people to remotely mother children via robots.
The ads led to a website where people could try the remote mother bots and sign up to mother remotely. The final registration page featured a donation link and our message: support children by supporting mothers.
Featured in:
FWA PSFK Creativity Fast Company The Verge LBB
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Website
Agency Credits
Agency: john st.
Creative Directors: S. Jurisic, A. Tucker
Art Director: Marie Richer
Copywriter: Jamie Umpherson
Producer: Cas Binnington