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SiriusXM wanted people to know that they had comedy channels. They also wanted lots of attention for not a lot of money (classic). So we created attention-grabbing OOH with a very straightforward message.
They were featured on BuzzFeed and became a meme whose final resting place was on 2Chainz’ Instagram.
Credits
Creative Directors: S. Jurisic, A. Tucker
Art Director: Marie Richer
Copywriter: Jamie Umpherson
Producer: Alisa Pelizzari
Photographer: Andrew B. Myers